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The Ghost of NJ's Past Loved this. The T.V part is great too. http://www.youtube.com/watch?v=wRYvRdPKbhA

Wed, 28 Oct 2009 09:38:10 AM

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pashoncoop SIC

Wed, 28 Oct 2009 03:29:14 PM

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GHOSTBUSTA Isn't this a MASSIVE rip off of what Sagmeister has been doing for the last 10 years or so? http://www.fastcompany.com/blog/cliff-kuang/design-innovation/absolut-doh

Mon, 02 Nov 2009 05:47:52 PM

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Luke I don't know Ghostbusta. Sure there are similarities in the use of experimental typography and even in the style but I don't think it's fair to say that Sagmeister (although a freaking genius) can claim to own all forms of experimental type. He wasn't the first and he won't be the last. There's obviously inspiration taken from his work but I think they've brought their own interpretation of the style to this ad, particularly in the form of moving image. There's a fair bit of bitching about this going on around the traps at the moment... I'm into it but each to their own I guess.

Mon, 02 Nov 2009 06:29:14 PM

Advanced Member

GHOSTBUSTA I'm not saying that it is bad. I just think the similarities of combining the experimental typography and aspirational slogan are too great. It's still nicely done, but it feels too close to Sagmeister. I'm also not claiming that Sagmeister owns this particular method, but he is probably the most well know protagonist.

Tue, 03 Nov 2009 09:55:55 AM

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Luke point taken

Tue, 03 Nov 2009 10:16:27 AM