Search
Radio
<< Prev  |  Next >>
Newsletter

Lucky Dip
HARA_KIRI_COVER_89
Weather
Enter city:
Feature Blogger
Giant Schnauzer, Attack! - The dregs of pop culture. And puppies.
Latest Blogs
Katie Olsen
RAD
Marry me
for cunts
Giant Schnauzer, Attack!
Luke Lucas
Competitions
TED Thumbnail Win Stuff Image
Today's Links
Friend of the Day
HighSnobiety
User Feed
Kick an Immigrant
 << Back
A Viral Campaign by Adnews to get rednecks thinkin Sep 04, 2008 at 02:20
Adnews Mock Ads 2007:

Before you begin:
The following game is not real - it is a "Mock-Ad"
It is a 'what if' response to a challenge issued by Adnews to Amnesia.

The brief : How to change the 'negative' public perception of Migrants in Australia.

Amnesia's response is a 'part viral, part digital media campaign'
It is designed to hit at the heart of the matter and challenge perceptions in an interactive manner - we are using tested viral techniques and a game mechanic. "Mini-games' as a delivery format crosses all ages and genders and also has a suprisingly large percentage of female and older players making it perfect to carry a message.

The game is designed to appear tasteless (at first sight) in order to provoke a response by any person who has strong feelings either way - but the result of 'kicking a migrant' delivers the "real" concequnces both to our Economy and the social impact. Try it and see...

http://www.kickamigrant.com/game.html


Posted By: Brendan Ryan
Tags: Trash

del.icio.us digg furl spurl
Send to Friend Send to Friend
Add to Favourites Add to Favourites Send to Friend Flag as Inappropriate Rate this 0 0


'2' comment(s) have been made
False Senior Member
very clever.

Fri, 05 Sep 2008 08:28:08 PM

True New Lounger
good stuff

Sat, 13 Sep 2008 12:15:14 PM


Leave a Comment